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Analysis of International Marketing of Barcol Hardness Tester

The Barcol Hardness Tester is an indentation hardness tester, and most commonly referred to as a Barcol hardness tester is the Type 934-1, which is primarily used in the following two areas: One is the aluminum processing industry, used for testing pure aluminum, soft aluminum alloy, thicker aluminum alloy, such as aluminum alloy doors and Windows, curtain wall and so on, the relevant standard is the American standard ASTM B648. The second is applied to FRP industry, most FRP products domestic and abroad are required to test the Barcol hardness value, the relevant standard is ASTM D2583. In addition, the modified 935 hardness tester can be used to test softer plastics and very soft metals such as tin and lead, as well as hard wood such as flooring. Another variant, the 936, is used to test softer leather, rubber, linoleum, softwood wood, etc. 

934-1.jpg

At present 934-1 Barcol hardness tester's international market sales is throughout the Americas, Europe, Asia. And more and more foreign customers have given feedback that our company's Barcol hardness tester is no worse than American brand products in appearance, product quality and measurement accuracy, but our company's products with a reasonable low price won a lot of customers' batch purchase orders. In terms of the marketing strategy of this product, our company accepts the close cooperation with dealers to provide English neutral products and OEM services for mass orders. While winning the trust of terminal customers, we also provide stable product support and after-sales service for dealers' sales. As a result, the international market sales of this product have steadily increased every year.